RealTime IT News

Andromedia Signs 11 New E-Commerce Partners

Andromedia Inc. said that 11 Internet services companies have signed with the e-commerce optimization firm to employ its Smart eMarketing solutions and offer them to clients.

The new partners include: iXL Inc., Multimedia Live, Net Effect, Net Quotient, Novo Interactive, Oven Digital and Stonebridge, among others.

Eight of the companies completed a five-day training period this week with Andromedia to effectively implement the solution for their e-commerce customers. Andromedia's Smart eMarketing Solution is comprised of its ARIA Web site analysis software and LikeMinds Personalization Server. Financial arrangements were not disclosed.

The eMarketing Solutions Program is a framework for sustaining mutually beneficial industry alliances, Andromedia said. The program delivers Andromedia's products, training, technical support, sales assistance, and marketing services so that partners can improve and expand their Internet services.

San Francisco-based Andromedia's ARIA Web analysis software captures, records and analyzes data in real-time and reports on customer behavior that is meaningful to an online business. LikeMinds Personalization Server engages customers with product recommendations and personally relevant content that helps them decide what to try and what to buy.

Separately, Andromedia announced its support of Spectra, Allaire's Web platform that provides tools, application servers and packaged systems for companies seeking to build Internet-centric businesses that unite content, commerce and customer interaction management.