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First-Round Funding Secured for Ingredients.com

Ingredients.com, the brainchild of two former iVillage staffers, completed its first round of funding to the tune of $4.5 million from Scripps Ventures and Primus Venture Partners.

Headed by Katherine Legatos and Amy Ryberg, Ingredients.com will be a new e-commerce business that creates and packages consumer products to be sold exclusively over the Web.

The company will use the funds for marketing, product development, technology and staffing.

The company will launch its signature line of personal care products this fall. The line of bath and body products and home accessories is based on easily identifiable scents such as lavender and peppermint. Unlike other marketers, which aggregate beauty products and cosmetics from outside suppliers, the company will sell only its own proprietary products.

"As the market for bath and beauty products expands online, we are pleased to have made an investment in such a truly innovative company at this juncture," said Doug Stern, president and CEO of Scripps Ventures. "Scripps Ventures has great confidence in Ingredients.com's management team and their vision for maximizing retailing over the Internet."