About.com, ShopNow.com Partner
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The agreement calls for ShopNow.com to build and maintain a co-branded shopping destination on the About.com Shopping Channel. About.com's users will have access to most of ShopNow.com's 29,000 merchants.
ShopNow.com will have access to About.com's network of 7.2 million unique users. Financial terms include a multi-year, multimillion-dollar payment to About.com. Specifics were not disclosed.
"The agreement with ShopNow.com is an important step in our broader e-commerce strategy," said Scott Kurnit, chairman and CEO of About.com.
About.com's network includes 650 targeted environments, each overseen by a professional guide.