RealTime IT News

Home Shopping Network to Launch on the Web

Home Shopping Network said it plans to launch an online enterprise in September that brings its retailing operations to the Internet.

HSN will launch www.hsn.com, a commerce platform linked to its on-air programming. HSN.com will serve as both a national commerce site and be personalized to customers' individual needs, the company said.

Competitor QVC has had its Web commerce operation going for some time.

HSN.com users will be able to access the site using several URLs. Each doorway will allow the user to receive specific content and product offerings in accordance with their interests and lifestyle, the company said.

"This is a totally different approach to e-commerce and is one that puts the customer first, and consequently plays to HSN's strengths," said Mark Bozek, HSN president and chief executive officer. "HSN.com is a complement to our on-air programming and will provide our television viewers with the ability to make better decisions and purchase even more products."

"HSN.com will draw viewers to HSN and invariably, our television viewers will be drawn to the rich online offerings of HSN.com."

With distribution into 70 million households, the company's online initiative will be developed in concert with complementary on-air efforts to maximize the synergies between these two mediums.

"Our goal for HSN.com is to do more than simply take orders," said Nick Ruotolo, vice president of HSN Online. "Unlike other online retail sites, HSN.com is a balanced blend of commerce and content that provides a valuable experience. We intend to do more than book sales -- we plan to grow relationships."