Priceline Eyes Consumer Auctions
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In a filing with the Securities and Exchange Commission, Priceline said it might extend its patented business model to consumer-to-consumer transactions.
If the company follows through with those plans, it will make the second time this year a market leader has targeted online auction giant eBay. Earlier this year, Amazon.com Inc. added auctions to its lineup of books, videos and music.
Priceline.com would not comment on the report since it's in a quiet period before a secondary offering.
In the filing, Priceline said it wouldn't get into the auction business directly. Instead, it will license its brand and patented business concepts to a two new companies. However, Priceline hinted it might take a stake in them.