Fogdog in Marketing Pact with AOL
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Under the agreement, Fogdog Sports (AOL keyword: Fogdog) will be in four departments of the new Shop @ AOL shopping destination: Sports & Fitness, Camping & Outdoors, Golf & Recreation and Footwear & Apparel.
"This is huge for us," said Fogdog Sports CEO Tim Harrington. "Fogdog is proud to team up with America Online to bring the best in sporting goods to millions of sports enthusiasts on AOL and the Internet."
"We think sporting goods is a key growth category for our new Shop @ AOL online shopping destination," said Greg Shove, AOL vice president of interactive marketing.
Fogdog Sports lets consumers shop by brand, product category or keyword search and offers more than 500 brands -- including adidas, Airwalk, Callaway, Mizuno, Nike, Rawlings, Reebok, Taylor Made and The North Face. Fogdog carries some 60,000 individual items.