eTour.com Signs Sponsorship Deal with Xoom.Com
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Plans call for eTour to develop a co-branded version of its service for XOOM.com's visitors and its more than 9.4 million members, allowing them to find Web sites that are matched to their individual interests.
XOOM.com will place a link to a co-branded version of eTour on XOOM.com's home page and will also promote the service throughout other areas on its site. Financial arrangements were not disclosed.
"This deal allows us to provide our members with yet another great free service," said Jody Sherman, vice president of business development for XOOM.com. "eTour is known for its user-friendly, entertaining, private and rewarding service, qualities that are also important to XOOM.com."
XOOM.com offers consumers a variety of free services such as e-mail, chat, homepage building, etc and markets to members based on their interests. It claims more than 9.4 million members. The company, is slated to be merged with several NBC Internet assets and Snap.com Inc. The new company, to be called NBC Internet (NBCi), will use Snap.com as its umbrella consumer brand, integrating broadcast, portal and e-commerce services.