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Gator.com Offers Universal E-Commerce Form Helper

Gator, a smart online companion that remembers passwords and fills in order forms for consumers "at every site on the Web," has been used at more than 25,000 locations in its first month of usage, Gator.com said.

The software was made available for free download in mid-June.

"The initial feedback is overwhelmingly positive, customers love Gator," president and CEO Jeff McFadden said. He said statistics show that active online users get help from Gator an average of twice a day.

Gator remembers consumers' personal information such as account numbers, user IDs, and passwords to allow one-click login at password-protected sites. Merchants don't have to enter any agreements with the company to ensure that Gator is compatible with their site and forms, and they pay no fees when customers use Gator at their sites, the company said.

The software currently allows users to fill out more than 5,000 existing online forms with one-click, and it provides an easy-to-use drag and drop form-filling function for all other sites on the Web.

Gator is based on the Electronic Commerce Modeling Language (ECML), a proposed standard for the Internet that will ensure compatibility of such products at all e-commerce sites. ECML is a set of Extensible Markup Language (XML) tags that merchants will be asked to use on merchant servers to make form completion easier.

Because Gator resides on a user's machine, consumers retain complete control of personal information such as credit card numbers and home addresses.