RealTime IT News

MaMaMedia Signs 3-Year Pact with AOL

MaMaMedia Inc., creator of an Internet destination with activity-based learning products for kids 12 and under, signed a new three-year placement deal with America Online.

MaMaMedia's educational programming will be available to users of AOL's Kids Only Channel. Under the terms of the new agreement, MaMaMedia will obtain anchor tenant status for a period of three years on AOL's Kids Only Homework Help, Art Studio and Games areas. Financial details were not disclosed.

Later this year, MaMaMedia's educational programming will also become available to members of AOL UK and AOL Australia. MaMaMedia has been a content partner in AOL's Kids Only Channel since 1997.

"At MaMaMedia, we understand that today's kids, the 'Clickerati,' use technology in a whole new way and want online tools and activities that empower them to realize their potential," said Idit Harel, founder and chief executive officer. "This new agreement will allow us to further advance playful learning among cyberspace's largest audience of kids. We believe this also positions MaMaMedia for strong future growth."

Visitors to the area can create Web site collections, design their own multimedia characters and stories, enjoy computer clubs and safely engage in many other interactive activities.

According to spring 1999 Simmons research, close to half (48%) of AOL's members have children. Additionally, 25 percent of 10,000 AOL parents polled said their kids are using the computer by age 2 and 90 percent are using the computer by age 6.

MaMaMedia claims over 400,000 users as of July 1999.