Harte-Hanks Teams with Digital Impact
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Harte-Hanks Inc. and Digital Impact formed an alliance in which Digital Impact will provide e-mail marketing services to Harte-Hanks, which offers direct marketing services in a variety of industries.
Harte-Hanks also made an undisclosed equity investment in Digital Impact. The partnership "marks a critical intersection where traditional and Internet direct marketing expertise will combine into a powerful set of comprehensive direct marketing services, Harte-Hanks said in a statement.
Under the terms of the agreement, Harte-Hanks will offer its clients privately labeled e-mail marketing services from Digital Impact. Clients will be able to provide individualized offers in regular, high-volume e-mail communications to their customers and prospects. Digital Impact will also gain access to Harte-Hanks direct marketing and database services. Financial specifics were not disclosed.
Digital Impact helps online businesses increase revenues, site traffic and customer loyalty by creating targeted and personalized e-mail messages based on individual preferences and profiles.