RealTime IT News

Harte-Hanks Teams with Digital Impact

Harte-Hanks Inc. and Digital Impact formed an alliance in which Digital Impact will provide e-mail marketing services to Harte-Hanks, which offers direct marketing services in a variety of industries.

Harte-Hanks also made an undisclosed equity investment in Digital Impact. The partnership "marks a critical intersection where traditional and Internet direct marketing expertise will combine into a powerful set of comprehensive direct marketing services, Harte-Hanks said in a statement.

Under the terms of the agreement, Harte-Hanks will offer its clients privately labeled e-mail marketing services from Digital Impact. Clients will be able to provide individualized offers in regular, high-volume e-mail communications to their customers and prospects. Digital Impact will also gain access to Harte-Hanks direct marketing and database services. Financial specifics were not disclosed.

Digital Impact helps online businesses increase revenues, site traffic and customer loyalty by creating targeted and personalized e-mail messages based on individual preferences and profiles.

"As businesses of all types add e-commerce functionality, e-mail is the key to both successful customer interaction and increased revenue," said William Park, chairman and CEO of Digital Impact. "With Digital Impact and Harte-Hanks, companies can implement superior integrated marketing campaigns to manage their entire customer communication process-from acquisition to retention."