RealTime IT News

Infoseek Ranks Merchants on GO Network

Infoseek Corp., a partner in Disney's the GO Network, signed an agreement this week with BizRate.com to provide customer-rated merchant rankings to GO Network users.

Financial arrangements were not disclosed.

"We want shoppers at GO Network to have access to information that helps them make educated, informed purchasing decisions," said B.D. Goel, senior vice president and general manager of commerce for Infoseek. "With BizRate.com, we can offer the most trusted rating system on the Internet. Now, consumers can see how other online customers rate the merchants that make up our overall GO shop experience."

Consumers who enter GO Network's shopping area to compare products and companies will have access to BizRate's merchant performance ratings, which are based on point-of-sale survey feedback from online buyers. To receive more information, GO Network users can simply click the onscreen rating and go directly to a detailed report card provided by BizRate.com.

Users can see how each merchant site performed on attributes such as ease of ordering, product selection, on-time delivery and price, the companies said.

"By giving consumers the opportunity to compare merchants on more than just price, BizRate.com offers the highest quality online shopping information available," said Farhad Mohit, president and CEO of BizRate.com.

As an impartial third party, BizRate.com evaluates e-commerce activity across the Web by soliciting information from millions of online buyers each month as they make their purchases. GO Network was launched in January 1999 by Infoseek, in partnership with The Walt Disney Co.

In July, Disney announced its intentions to merge its Buena Vista Internet Group with Infoseek, which will give Disney full control of the GO Network.