RealTime IT News

Frictionless Commerce Launches Comparison Shopping

Frictionless Commerce Inc. unveiled a comparison-shopping service that enables individuals to search, compare and purchase products "based on the merchant and product features they value most."

The company said the service brings a simple, iterative process to the online commerce of complex offerings. Frictionless Commerce markets its technology as a private-label service to high-traffic Web sites.

Using the company's first product, the Frictionless Value-Comparison Engine, commerce sites are able to offer their customers a quick, easy and individualized comparison-shopping environment, and can provide their merchants with a forum to showcase their value-added services, Frictionless said.

A Beta version of Frictionless' technology is available now at the Frictionless site.