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Dash.com Begins Beta Test of Mobile Shopping Portal

Dash.com announced the beta release of its free, shopping service, which acts as a consumer advocate to bring shoppers discounts and cash rebates from merchants.

Dash gives every consumer a personalized, virtual shopping assistant (DashBar) that collects savings while the consumer surfs and shops as usual. The beta version of the DashBar application is free for the download.

The DashBar integrates into the users' browsers and travels with them as they surf and shop -- pooling collective buying power to provide users with exclusive discounts, rebates and promotions, the company said. Dash keeps track of shoppers' savings in secure cash accounts.

"The Internet is just beginning to change the way people shop," said Dan Kaufman, CEO of Dash.com. "Imagine that every time you made a purchase -- whether it be a new computer or a pair of khakis -- you benefited from the collective buying power and experience of millions of other shoppers. The future of online shopping clearly lies in leveraging the power of community to improve the individual shopping experience."

Dash said it has established discount relationships (up to 25 percent) for its members at over 100 online merchants

"Dash was created to serve consumers, so we let every member decide how much information to share with merchants in exchange for better values," said Jason Priest, Chief Operating Officer of Dash.com.

Dash recently received $12.1 million in funding from AT&T Ventures, JP Morgan Capital, Wasserstein Perella and others.