iMall to Use Couponing from IQ.COM

E-commerce service provider iMALL Inc. signed a deal to integrate IQ.COM's coupon functionality into iMALL's store building solutions. Financial terms were not disclosed.

This is the first "extended service" iMALL intends to integrate in its small business e-commerce solution, expanding the services its channel partners can offer their customers.

Initially, the coupon app will be deployed with iMALL's new iSTORE Wizard as a solution its partners can offer their small to mid-sized business customers.

IQ.COM is an online promotional service enabling retailers with a Web site to initiate and manage marketing campaigns. Merchants are able to create coupons using IQ.COM technology.

Once the coupons are created, they appear on a merchant's site at a designated location and can be modified at any time. Visitors to the merchant's site can then print the coupons and redeem them at the merchant's brick and mortar location.

"Our channel partners saw couponing as an important feature for their merchants," said Dan Odette, senior vice president for marketing at iMALL. "This solution b