RealTime IT News Signs Placement Deal With AOL

Pet care product marketer signed a placement deal with America Online to sell pet food and merchandise through Shop@AOL. will receive anchor positions in the Pet Supplies and Pet Accessories departments. Spending was not disclosed. is a venture involving real world store operator PETsMART Inc. and idealab!, an Internet incubator of such companies as eToys and

"With over 17 million members and established leadership in cyberspace, AOL is clearly a powerful partner for, enabling us to further expand our brand," said Tom McGovern, CEO and president.