RealTime IT News

Active Research Teams With GO Network and mySimon

Infoseek, home of the GO Network, and e-commerce site mySimon signed an agreement with Active Research to offer private label versions of the latter's Active Buyer's Guide.

The buyers guide helps Web shoppers decide what product is individually right for them in more than 50 categories.

GO Network is leveraging Active Buyer's Guide's 50 product categories to improve traffic and e-commerce opportunities across its network, in preparation for the 1999 holiday shopping season.

Guide categories include consumer electronics, household appliances, office products, computer products and sporting equipment. Upon completing the GO Network branded version of Active Buyer's Guide, shoppers are linked to GO Shopping merchants to complete their purchases.

"Offering consumers an easy-to-use service to research product options arms them with valuable information that facilitates their successful use of GO shopping," said BD Goel, senior vice president and general manager of commerce at Infoseek.

mySimon, which enables consumers to shop more than 1,300 online merchants, is using Active Buyer's Guide to extend its comparison shopping experience across individual product features and specifications. The Guide helps shoppers determine what specific make or model is right for them, before helping them locate where it is available for sale on the Web.

MySimon will be launching all 50 of the Guide's categories as branded services over the coming months. In return, Active Research is top-listing mySimon as the price bot of choice on its showcase site.

Active Buyer's Guide employs adaptive agent technology that compares each user's preference profile to a comprehensive set of available product choices. A list of unbiased recommendations is then returned and scored according to how well it reflects the individual's values.

Users can sort the list by feature, see product images, compare choices side by side and save their results. They are then linked back in-context to the host site's content, such as reviews, or directly to merchants' shopping carts.