RealTime IT News

eBags Signs Placement Deals

Online luggage retailer eBags signed placement agreements with Preview Travel, Travelocity.com and Expedia.com.

Financial arrangements were not disclosed.

eBags obtains a presence in several key positions at the online travel services sites, which together, handle a significant portion of all airline travel reservations made via the Web.

"These relationships are part of our continuing efforts to further penetrate the travel and shopping segments on the Internet," said Jon Nordmark, CEO and co-founder of eBags.

On Preview Travel, eBags will be a feature sponsor of the Vacation and Cruise Packages area, with premiere positioning to encourage vacationers to purchase luggage and accessories.

The agreement makes eBags a premium sponsor of Expedia.com in areas such as Business Travel and the Expedia Travel Network shopping area.

The deal also brings eBags' travel-related content to Travelocity.com by providing bag tips and packing advice from its Road Warrior feature.