RealTime IT News

Encoding.com Secures $10M Investment

encoding.com, a creator of digital business solutions and a provider of optimized audio and video encoding services, secured a second round of investments totaling $10 million.

The funding, led by RRE Investors and supported by existing investors, including Olympic Venture Partners and others, will be used to support encoding.com's expansion plans, the company said.

"RRE Investors focuses on expansion-stage funding opportunities with market leaders," said Stuart Ellman of RRE Investors and a member of encoding.com's board. "encoding.com is clearly the leader in a key segment of the streaming media industry."

encoding.com said it would also use the funding to add a new consulting services business unit and expand its headquarters and production operations. Clients include RealNetworks, Microsoft, Apple Computer, ABC, Cisco, Buena Vista/Disney, FEMA, Major League Baseball, Merck, Safeco Insurance, Sony and Warner Brothers.

encoding.com recently launched its first online application, mediaUpgrade.com, to convert non-streaming digital media into new streaming and Internet formats such as MP3, Windows Media and Real Media.