NextCard Launches E-Commerce Ratings
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Internet Visa card provider NextCard launched the NextCard eCommerce Index, a list designed "to reflect the success of merchants online."
Compiled from the monthly activity of approximately 100,000 NextCard Internet Visa cardholders, the index is based on the number of actual online purchases, rather than page views or site visits.
"With the holiday e-commerce season quickly approaching, the index will also serve as an important barometer of online merchant success," said Dan Springer, chief marketing officer at NextCard.
For the July rankings, click here.