E-Christmas Survey Predicts More Browsers Than Buyers
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A new industry survey aimed at forecasting the upcoming holiday shopping season says that consumers are more disposed to browse on the Internet than to actually buy.
Net Effect, a provider of Web-based "live help" services for e-commerce sites, said its E-Christmas Consumer Survey found that 94 percent of Internet users use the Web to assist in shopping, while only 10 percent prefer to buy things online.
A significant share of e-shoppers still cite security concerns and fulfillment policies as a key barrier to purchasing, with 74 percent and 73 percent, respectively, indicating that better security assurances and timely delivery would increase their likelihood of buying online.
"Consumers will most often be coming to sites to shop, not to buy," said Julie Schoenfeld, president and CEO of Net Effect. "They have basic questions about delivery and security which, if handled properly, can be addressed online to convert these e-shoppers into e-buyers. This is the year that the Web can win over the American consumer."
Net Effect is backed by Greylock, Trinity Ventures, TL Ventures and Stanford University.