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Consumer Reports Online to Include BizRate.com Data

Consumers Union, publisher of Consumer Reports and Consumer Reports Online, and merchant rating site BizRate.com signed a deal to include the latter's ratings and research on Consumer Reports Online and in Consumer Reports magazine.

The agreement brings together two impartial and independent research organizations to provide online shoppers with e-commerce advice.

Financial arrangements were not disclosed.

"Consumer Reports has a long-standing reputation as the No. 1 consumer resource for unbiased advice on a variety of consumer products and services," said Nancy Macagno, director of new media at Consumer Reports.

"BizRate.com takes a unique approach that draws on actual online buyers' experiences using a reliable, statistically valid methodology to create merchant ratings that we believe will be beneficial to subscribers.

BizRate.com merchant ratings are compiled from continuous feedback solicited from millions of customers as they make their online purchases and after fulfillment, at more than 1,000 online stores.

The feedback is then analyzed and used to rate merchant sites on attributes such as ease of ordering, product selection, on-time delivery and price.

BizRate.com Merchant Ratings will be included in the November issue of Consumer Reports magazine and on Consumer Reports Online starting in late October.