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Be Free Launches B-INTOUCH

Affiliate marketing company Be Free Inc. launched B-INTOUCH, an e-mail marketing service designed to expand affiliate e-commerce capabilities to anyone with an e-mail address.

The company said B-INTOUCH gives merchants an opportunity to commerce-enable Internet users who don't have their own Web sites.

Merchants can recruit anyone with an e-mail address as an e-marketer, enabling them to earn money by selling products through a text link placed in their e-mail message.

"barnesandnoble.com has been using Be Free's B-INTOUCH technology since the launch of our MybnLink program in July of this year," said Carl Rosendorf, senior vice-president of barnesandnoble.com.

"Be Free's technology has expanded our market to anyone with an e-mail address. They recommend books to their friends and family while generating commissions at the same time."

"B-INTOUCH gives Be Free's merchants an entirely new performance marketing vehicle," said Ellen Brezniak, vice president, product marketing for Be Free. "B-INTOUCH is an extension of Be Free's technology offerings beyond affiliate sales channels."

After registering with the merchants of their choice, individual e-marketers have access to hyperlinks that can be pasted into their e-mail through Reporting.net, a Web site that also allows e-marketers to track their sales and commissions and communicate with merchants.

When their family, friends or colleagues click on the links, they will be taken to either a specific section or the home page of the merchant's online store, presenting them with purchase opportunities.

B-INTOUCH offers merchants much of the same functionality that they have with BFAST (Be Free Affiliate Serving Technology), including personalized messaging for e-marketers when they access their sales and commissions reports on Reporting.net and the ability to send e-mail to individual e-marketers based on specific criteria, such as sales performance and clickthroughs.

Merchants manage their B-INTOUCH e-marketing channels separately from their BFAST affiliate sales channels.

Be Free has a no-tolerance policy on spamming. Be Free said it recommends that merchant agreements contain anti-spam clauses and that misuse of e-mail result in removal from the program.



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