RealTime IT News, Big Dogs Sign Partnership Deal

Pet supply e-tailer Inc. signed an exclusive partnership with Big Dog Holdings Inc., a developer and retailer of branded, lifestyle consumer products, to co-market and co-promote each other's products and services.

As part of the agreement, each company has taken an unspecified equity interest in the other to further solidify the alliance. and Big Dog said they will enjoy cooperative marketing efforts including advertising, direct mailings and sponsorship on each other's Web sites.

Big Dogs will promote in each of its 182 retail stores nationwide, in several million Big Dogs catalogs, directly to its Big Dog Club membership and to its Internet site users.

In exchange, will host the Big Dog Boutique on its site, featuring more than 10,000 items of Big Dogs merchandise along with Big Dogs content. will also market Big Dog Merchandise and contribute to the expansion of the Big Dogs brand through its online and off-line advertising efforts.

" clearly has the brand, assets and customer franchise to lead the Internet pet space," said Andrew Feshbach, Big Dog's CEO.

"Aligning with provides our customers with the Internet's largest assortment of everyday pet supplies, world-class customer service support combined with top-notch pet care advice."