Superscape Delivers Interactive 3-D Solution to IBM
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IBM will use the technology to provide virtual store product placement and competitive information from retail stores in the UK, Europe, the Middle East and Africa.
Optic initially provides a template for a virtual store, into which can be dragged and dropped a variety of ready made fixtures and fittings, such as shelving, gondolas, tills and counters to replicate the local store.
The Optic system is comprised of a Microsoft Access database with an interactive 3-D front-end, built using Superscape's VRT5 authoring software and C++.
"No other computer manufacturer has a system anything like this," said Miles. "Essentially, it is providing us with a state of the art market intelligence product placement tool, but it has almost endless potential in a marketing environment for high value goods."
IBM is using the technology to track merchandising and sales of IBM products and those of competitors.