RealTime IT News

AOL Inks Three More Placement Deals

America Online signed placement deals with children's toy retailer, for sale by owner real estate market and, a luxury-goods online retailer. will be one of three premier toy retailers featured on AOL, holding Anchor Tenant status on the AOL Toys Department, with "Gold Tenant" positions in the Educational Toys and Electronic Games Departments, and "Silver Tenant" positions in the Music & Video and Software Departments.

Ad banners and commerce links will be featured throughout the AOL service. will sponsor the Private Homes Sales section of AOL's ClassifiedsPlus directory.

AOL members and visitors to its Web-based brands will have access to a co-branded version of, which markets watches, sunglasses, pens, fragrances and other items, will advertise on AOL, Netscape's Netcenter and CompuServe.

Financial details of the various deals were not disclosed.