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GreatEntertaining.com Signs Placement Deal with AOL

Soon-to-launch party supplies retailer GreatEntertaining.com signed a three-year, $10.1 million e-commerce agreement with America Online.

GreatEntertaining.com's entertaining and party supplies will be available through an anchor placement in the Tabletop and Entertaining departments of the Shop@AOL, AOL.com, CompuServe and Netscape online shopping destinations.

The agreement also includes online and off-line cross promotional opportunities. GreatEntertaining.com plans to launch the site in October, in time for Halloween, holiday and millennium party planning.

GreatEntertaining.com, backed by Benchmark Capital, is a one-stop shop for entertaining ideas and party supplies online.