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Bolt.com Launches User-Created Store

Teen site Bolt.com has launched an e-commerce model in which its new Bolt Store will sell merchandise determined solely by its audience of three million teens.

The Bolt Store will open with more than 1,000 products available, including teen-requested products such as skateboards, inline skates, guys and girls clothes, outerwear, watches, hats, cosmetics, jewelry, CD wallets and electronic goods.

"Our mission is to empower teenagers," said Dan Pelson, CEO of Bolt.com. "Millions of teens use Bolt.com to share their opinions on everything they care about. Now this community will determine what products they want to buy and help each other make buying decisions."

The Bolt Store will not inventory the products sold, eliminating traditional retail overhead costs and giving it the flexibility to add or remove items according to customer demand, the company said.

Shoppers at The Bolt Store will be able to chat with live customer service reps via PeopleSupport, which has Bolt.com-trained reps in touch with teen market who will offer advice on products.

A special feature, The Bolt Pulse, will offer updates on the hour of the "Last Ten Items Sold" and "Top Ten Items Sold" in each category.

Bolt provides 15 - 20 year old users with services including free e-mail, homepages, music videos, audio chat, digital calendars and diaries.