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Another Magazine Subscription Site Launches

Yet another online magazine subscription service has launched, this one called MagazineOutlet.com from NewSub Services Inc.

MagazineOutlet.com said it allows customers to subscribe online to more than 25,000 magazine titles, including consumer titles at discounted prices, as well as professional and trade magazines.

Customers can find a specific magazine or view a selection of magazines in 23 categories and more than 70 subcategories.

NewSub Services is a $350 million company co-founded by former Time-Warner marketing exec Michael Loeb and Priceline.com's Jay Walker.

Competition includes Enews.com and GrapeApe.com, among others.

Partners at launch include America Online, Inktomi, CBS Sportsline, American Express and Ziff Davis, among others.

NewSub Services markets magazines through credit card issuers, banks and other financial institutions, catalogue companies, airlines and Internet partners.