net.Genesis Delivers CartSmarts
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E-commerce intelligence solutions company net.Genesis Corp. rolled out CartSmarts, a visitor-centric package that enables the segmented analysis of online browsers and buyers.
A value-added component to the company's net.Analysis solution, CartSmarts creates a set of more than 30 automated reports that enable e-commerce companies to better understand online visitor behavior patterns within the context of the online shopping and shopping cart environments.
"CartSmarts gives e-businesses the unique ability to segment online shoppers by behavior patterns; to better identify, understand and target those with a propensity to buy; and to turn visitors into dollars," said Larry Bohn, president and CEO of net.Genesis.
CartSmarts identifies online shopping habits, such as abandoned shopping carts and participation in promotions, and distinguishes characteristics between browsers versus buyers, prospective buyers, and first time and repeat buyers, allowing e-businesses to more efficiently develop and deliver tailored e-commerce programs, as well as marketing and e-mail campaigns, the company said.