Web Shopping Card for Teens Launched
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Cybermoola Inc. launched a new pre-paid card designed to let teens shop and purchase items directly and independently online.
The card combines the features of a pre-paid phone card and the benefits of an online cash account, Cybermoola said.
"Our focus group findings show that teens like Cybermoola because it allows them to shop independently online, just as they do now at the malls," said Eric Freeman, chief executive officer and founder of Cybermoola Inc.
As part of the launch, Cybermoola will be giving away 100,000 Cybermoola Internet cash cards worth a total of nearly $2 million in September and October.
These cards will be distributed mainly to teens 13-18 years of age in major markets including Atlanta, Boston, Chicago, Los Angeles and San Francisco.
The sampling program will be conducted at a variety of teen-oriented events such as movies, concerts, school assemblies, and through e-mail. Cybermoola accounts can be recharged on the site via check and credit card.
Cards will soon be available for purchase at retail chains, neighborhood markets and other physical points of sale.