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Snap.com to Offer BizRate Services

Snap.com, the NBC and CNet Internet portal services company, signed a deal with BizRate.com allowing Snap visitors direct access to customer-rated merchant rankings in Snap's Shopping Destination area.

"BizRate.com is a highly trusted rating system on the Internet," said Steve Spinner, vice president of Snap.com's business and channel development group.

"By bringing their ratings directly to shoppers on Snap.com, we're empowering our users with the information they need to make educated and smart purchasing decisions."

Financial arrangements were not disclosed.

Consumers who enter Snap.com's shopping area to compare products, prices and companies will have access to BizRate.com merchant performance ratings, which are based on point-of-sale survey feedback from tens of thousands of actual online buyers.

Users can also see how each merchant site performed against a series of importance attributes, such as ease of ordering, product selection, on-time delivery and price.

"E-commerce is maturing, and leading consumer portals like Snap.com are looking to provide comparison services to their customers and vendor partners that go beyond simple price comparison," said Farhad Mohit, president and CEO of BizRate.com.