RealTime IT News to Offer BizRate Services, the NBC and CNet Internet portal services company, signed a deal with allowing Snap visitors direct access to customer-rated merchant rankings in Snap's Shopping Destination area.

" is a highly trusted rating system on the Internet," said Steve Spinner, vice president of's business and channel development group.

"By bringing their ratings directly to shoppers on, we're empowering our users with the information they need to make educated and smart purchasing decisions."

Financial arrangements were not disclosed.

Consumers who enter's shopping area to compare products, prices and companies will have access to merchant performance ratings, which are based on point-of-sale survey feedback from tens of thousands of actual online buyers.

Users can also see how each merchant site performed against a series of importance attributes, such as ease of ordering, product selection, on-time delivery and price.

"E-commerce is maturing, and leading consumer portals like are looking to provide comparison services to their customers and vendor partners that go beyond simple price comparison," said Farhad Mohit, president and CEO of