RealTime IT News

CoolSavings College Program Reaches 150 Campuses

Consumer savings and direct marketing company CoolSavings has rolled out its college.coolsavings.com program to 150 college campuses nationwide.

Students can register at college.coolsavings.com to gain access to a variety of savings opportunities for use at local campus-area restaurants, sporting goods stores, travel agencies, pharmacies, hair salons, jewelers and retail clothing merchants.

More than 500,000 college-aged members have already registered for the service, the company said.

CoolSavings also entered into a partnership with College Directory Publishing (CDP), a publisher of campus telephone directories and yellow pages, for co-marketing efforts in 77 campuses where CDP publishes student phone directories.

In addition, college.coolsavings.com will be promoted on CDP's new Aroundcampus.com college community Web site.

Financial arrangements were not disclosed.

college.coolsavings.com was designed to build on the success of coolsavings.com, which enables advertisers to target various promotional offers such as coupons, rebates, savings notices, samples, trial offers and more, to CoolSavings members based on their household demographic registration information, shopping habits and previous activity on the site.