Amazon.com Buys Stake in Della & James Gift Registry
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Amazon.com is part of a group investing $45 million in Della & James to help it evolve from a wedding service to an all-purpose gift registry.
Other investors include retailers Neiman Marcus Group Inc., Williams-Sonoma Inc. and Crate & Barrel, which are existing partners of Della & James, and the venture capital firms Kleiner Perkins Caufield & Byers and Trinity Ventures.
Amazon.com will provide a link to the Della & James registry from its site. Once it expands the service, Della & James will enable its users to include books, music, toys and other Amazon.com products on registries for birthdays or other occasions. Buyers who select these gifts will be routed directly to the product pages on Amazon.com.
"Amazon will be filling out their e-commerce strategy, and they'll provide us access to their 10.7 million customers," Rebecca Patton, president and chief executive of Della & James, told Bloomberg News.
Della & James had raised $5 million from the two venture capital firms before the latest investment.