RealTime IT News

BBBOnLine Names Exec to Help Draft Code of Business Practices

BBBOnLine named Elizabeth Blumenfeld, formerly America Online's deputy director of legal and brand policy, as project director to spearhead the creation of what it called "the Internet's first Code of Online Business Practices."

BBBOnLine also set a timetable to complete the code by early next year. Blumenfeld will oversee the development of the standards and coordinate efforts to solicit input from the business community, regulators and consumers.

"Consumers must be comfortable using the Internet for transactions or e-commerce will never reach its full potential," said Blumenfeld.

"With the depth of experience the BBB system has in developing voluntary codes for ethical business practices and its breadth of membership, BBBOnLine is perfectly suited to develop a code for online business practices that will protect consumers and nurture e-commerce well into the next century."

The BBBOnLine Code will go beyond online advertising issues and cover areas such as disclosure of terms of sale, notice of costs, system security and other consumer protection issues, the organization said.

BBBOnLine plans to solicit online public comment on the proposed code later this fall. Regional meetings will be held to solicit face-to-face input. The final code is scheduled for completion by early next year.

BBBOnLine also engaged the law firm of Arent Fox Kintner Plotkin & Kahn PLLCArent Fox Kintner Plotkin & Kahn PLLC, an advertising and Internet law firm, to assist with the project.

BBBOnLine already has developed two seal programs, a Privacy Seal Program and a Reliability Seal Program.

Businesses and others wishing to provide input into the development of the code may e-mail BBBCode@cbbb.bbb.org.