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Nexgenix Launches 360* e-Relationship Solution

E-business consulting firm NexGen SI Inc. changed its name to Nexgenix and delivered its new 360 degree e-Relationship solution offering.

The new name reflects the company's mission to deliver next generation e-business solutions that move companies beyond transactive Web sites by creating lasting e-relationships, Nexgenix said.

The concept of 360 degree e-Relationships refers to providing complete, end-to-end e-solutions for companies that wish to create long term, personalized and sustainable relationships with their customers, partners and suppliers.

"Our new name, Nexgenix, suggests a forward-looking approach to e-business," said Nexgenix chairman and co-CEO Rick Dutta. "We represent a new kind of company that reflects the next generation of end-to-end e-business solution providers."

Nexgenix' 360 degree e-Relationship combines Web strategy, interactive marketing and branding, creative design and development, transaction capabilities and enterprise integration with relationship-enabling solutions.

Clients include Discount Auto Parts, Ecolab, AIG, Perks.com, Sage, ShopNow.com and SimplyFamily.

Nexgenix 360 degree e-Relationship solutions consist of several customer-centric components:

  • e2Business -- end-to-end e-business solutions, including strategy, Web site development, interactive marketing and branding, transaction capability and enterprise integration.
  • e.Knowledge -- capturing disparate customer information into a central information repository, then using that information for analytic profiling and predictive modeling.
  • e.Reward -- developing loyalty programs that may include purchasing incentives, personalized marketing campaigns, acceptance profiling, real time purchasing recommendations and cross selling opportunities.
  • e.Assist -- providing services that make the user experience worthwhile and enjoyable: easy and intuitive navigation, online customer service, the ability to check on order status in real time.

Separately, the company launched its Internet Retail Practice and acquired VstoreNews, a periodical covering the online retailing industry.

The new Internet Retail Practice will focus on developing e-business solutions specifically for retail companies. VStoreNews and its companion Web site, VStoreNews.com, will be relaunched with new graphics, enhanced design and functionality.

Financial terms of the acquisition were not disclosed.