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Nexgenix Launches 360* e-Relationship Solution

E-business consulting firm NexGen SI Inc. changed its name to Nexgenix and delivered its new 360 degree e-Relationship solution offering.

The new name reflects the company's mission to deliver next generation e-business solutions that move companies beyond transactive Web sites by creating lasting e-relationships, Nexgenix said.

The concept of 360 degree e-Relationships refers to providing complete, end-to-end e-solutions for companies that wish to create long term, personalized and sustainable relationships with their customers, partners and suppliers.

"Our new name, Nexgenix, suggests a forward-looking approach to e-business," said Nexgenix chairman and co-CEO Rick Dutta. "We represent a new kind of company that reflects the next generation of end-to-end e-business solution providers."

Nexgenix' 360 degree e-Relationship combines Web strategy, interactive marketing and branding, creative design and development, transaction capabilities and enterprise integration with relationship-enabling solutions.

Clients include Discount Auto Parts, Ecolab, AIG,, Sage, and SimplyFamily.

Nexgenix 360 degree e-Relationship solutions consist of several customer-centric components:

  • e2Business -- end-to-end e-business solutions, including strategy, Web site development, interactive marketing and branding, transaction capability and enterprise integration.
  • e.Knowledge -- capturing disparate customer information into a central information repository, then using that information for analytic profiling and predictive modeling.
  • e.Reward -- developing loyalty programs that may include purchasing incentives, personalized marketing campaigns, acceptance profiling, real time purchasing recommendations and cross selling opportunities.
  • e.Assist -- providing services that make the user experience worthwhile and enjoyable: easy and intuitive navigation, online customer service, the ability to check on order status in real time.

Separately, the company launched its Internet Retail Practice and acquired VstoreNews, a periodical covering the online retailing industry.

The new Internet Retail Practice will focus on developing e-business solutions specifically for retail companies. VStoreNews and its companion Web site,, will be relaunched with new graphics, enhanced design and functionality.

Financial terms of the acquisition were not disclosed.