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OpenSite Delivers "Dynamic" Commerce Technology

E-commerce application provider OpenSite delivered what it calls a next-generation dynamic commerce technology called Dynamic Pricing Engine (DPE0.

The company also said it is now shipping two new products based on this technology. OpenSite's Dynamic Pricing Toolkit will provide a flexible dynamic commerce application that customers can build upon, while OpenSite's AuctionNow is an online auction hosting solution.

"D-commerce, in which pricing is subject to dynamic interaction among buyers and sellers, is the purest form of supply and demand economics," said Kip Frey, OpenSite CEO and president.

"OpenSite is the first vendor to arm customers with a complete set of tools they need to build d-commerce applications and evolve them over time as their business needs change."

One initial customer is Artnet.com.

"Our migration from OpenSite Auction to DPT will provide us with the opportunity to further customize our highly-specialized online auctions and create a more sophisticated and user-friendly auction experience for our art buyers and sellers," said Jay Greenberg, Artnet.com senior developer.

Dynamic Pricing Engine is based on an open architecture, allowing it to integrate with other e-commerce applications or special-purpose add-ons developed using OpenSite's Dynamic Pricing Toolkit.

DPE also includes a high availability, high performance d-commerce server, in which all the business rules and core functionality is located.

The Dynamic Pricing Toolkit is shipped with a sample application and user interface, giving developers a foundation to work with.

AuctionNow, described as a turnkey auction app, gives businesses an opportunity to develop unique auction galleries for individual departments and product lines, the company said.

Price points were not disclosed. OpenSite, which markets a variety of dynamic pricing software and services, claims an installed base of over 300 customer sites.