Amazon.com Adds Wish List for Holidays
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The company says it introduced the registry in response to customer requests made during the last holiday season.
Amazon (AMZN) is banking on the likelihood that, with 12 million shoppers expected on its site this season, more customers will be able to find the Wish List of the person they are shopping for.
"With shoppers visiting up to 10 stores to find the perfect holiday gifts, no wonder people want an online gift registry," said Jaleh Bisharat, vice president of marketing at Amazon.com. "When you access Wish List at Amazon.com, much of the stress and frustration associated with holiday gift shopping can virtually disappear."
Wish List users can comment on the specific items, and entire families can register under one list. Ambitious registry users can also have their lists e-mailed to others.