Personify Acquires Anubis Solutions
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Financial details were not disclosed.
Within the past four months, Personify said it has added 34 brands to its customer roster and that with the Anubis acquisition the company increases its capacity to deliver software applications and services.
Founded in 1996, Anubis creates marketing decision-support systems for Fortune 500 companies in retailing, banking and other industries using proprietary technology and methodologies across multiple data sources.
Personify provides a combination of behavioral profiling technology and marketing analytics services to help e-businesses with customer acquisition, share and loyalty. Customers include drkoop.com, drugstore.com, Fogdog Sports, J.Crew, Onsale, Patagonia, Volvo and Wine.com, among others.