RealTime IT News

RightPoint Signs New Customers

Real-time personalized e-marketing company RightPoint Inc. said that BabyCenter.com, Confetti.co.uk, Cooking.com, iVillage's Astrology.net and ReleaseNow.com have selected RightPoint to personalize and optimize their customers' online experience.

RightPoint markets its RightPoint.net Real-Time eMarketing Portal, BabyCenter.com, Confetti.co.uk, Cooking.com and iVillage's Astrology.net will use RightPoint to provide targeted and personalized real-time product recommendations, promotions and loyalty offers for their Web sites and e-mail campaigns.

ReleaseNow.com will provide RightPoint's real-time e-marketing as an optional service to its hosted e-commerce clients. Financial details were not disclosed.

RightPoint uses clickstream tracking, patented analytics and real-time customer profiling to deliver targeted product recommendations, loyalty offers, and other personalized content for Web visitors.

For e-mail campaigns, RightPoint determines the optimal offer for target lists, or creates optimal lists for specific marketing campaigns.

Call center contacts may also be personalized and optimized to provide effective telephone-based marketing.