RightPoint Signs New Customers
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Real-time personalized e-marketing company RightPoint Inc. said that BabyCenter.com, Confetti.co.uk, Cooking.com, iVillage's Astrology.net and ReleaseNow.com have selected RightPoint to personalize and optimize their customers' online experience.
RightPoint markets its RightPoint.net Real-Time eMarketing Portal, BabyCenter.com, Confetti.co.uk, Cooking.com and iVillage's Astrology.net will use RightPoint to provide targeted and personalized real-time product recommendations, promotions and loyalty offers for their Web sites and e-mail campaigns.
ReleaseNow.com will provide RightPoint's real-time e-marketing as an optional service to its hosted e-commerce clients. Financial details were not disclosed.
RightPoint uses clickstream tracking, patented analytics and real-time customer profiling to deliver targeted product recommendations, loyalty offers, and other personalized content for Web visitors.
Call center contacts may also be personalized and optimized to provide effective telephone-based marketing.