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HomePortfolio.com Signs Placement Deal with iVillage

HomePortfolio.com, a destination site for shoppers seeking home design products, signed a marketing alliance with women's network iVillage Inc.

The alliance brings HomePortfolio's "customer convenience in home design" to iVillage.com's 7.3 million unique users each month, the companies said.

Financial arrangements were not disclosed.

Brian Kardon, vice president of business development at HomePortfolio, noted the similar audience that HomePortfolio.com and iVillage.com share: busy, intelligent women looking for an environment that offers them solutions.

"Through our alliance with iVillage, we are introducing millions of women to the fastest and easiest way to find and buy premium products and services for the home," said Kardon.

"iVillage's members expect the best from us in content, service, and e-commerce, and we aim to be at the forefront of shopping on the Web," said Allison Abraham, iVillage.com's chief operating officer.

A co-branded version of the HomePortfolio site will be developed within the iVillage.com Network, and HomePortfolio will have positioning within iVillage.com's Shopping Channel.

HomePortfolio.com, launched in January 1998, recently completed a $20 million second round of funding led by Oak Investment Partners.