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WebFire.com Launches Turnkey E-Business Solution

E-business solution provider WebFire.com delivered its flagship product Advanta, an automated Web presence software solution.

Advanta allows companies, such as ISPs, hosting firms and small business resource sites, to pursue the growing market of small businesses seeking an Internet strategy.

Incorporating custom Web site development, advanced online advertising capabilities, and customer database management, Advanta allows companies catering to the small business market and other late adopters to offer a private label product to grow and strengthen their customer base and enhance customer loyalty.

"Unlike earlier template-driven 'brochureware' programs, Advanta offers a comprehensive solution enabling small businesses to create dynamic Internet storefronts utilizing versatile marketing capabilities and sophisticated customer management databases," said Thomas Howard, vice president of marketing for Webfire.com.

Using Advanta's intuitive WebWizard, small business clients and individuals can create professionally designed, custom web sites, including text and graphics, such as a map, clip art, or their own photos, illustrations and other graphical elements.

Advanta also allows businesses to create banner advertisements and direct marketing campaigns, all of which can be edited and updated online and at will by the client.

Advanta incorporates a sophisticated database for the management of useful customer data, and it provides e-mail capabilities. WebFire will license Advanta and allow its customers to use it as a private label value-added service.