Net.B@nk Signs Placement Deal With MSN MoneyCentral
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Under the terms of the one-year agreement, beginning Jan. 1, Net.B@nk will be one of three financial institutions to integrate content and receive branding and positioning throughout the MSN MoneyCentral "Banking & Bills" and "Saving & Spending" sections.
The sponsorship also includes featured positioning on the main home page and "Investor" sections.
Spending was not disclosed.
"Net.B@nk's comprehensive, featured exposure on MSN MoneyCentral will deliver our message to the site's five million visitors each month, who closely parallel the bank's own customers: Internet-savvy, college-educated, working professionals."
On the MoneyCentral site, Net.B@nk will be promoting its entire product line, including its high-interest free checking account, its high-yield money market and CD accounts, home equity lines of credit, home mortgage products, brokerage services and credit cards.
In a separate, but related arrangement, Net.B@nk will be among the first banks featured in a new service on MoneyCentral's "Banking & Bills" section, which will allow Net.B@nk customers to access account information directly through MSN MoneyCentral.