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Net.B@nk Signs Placement Deal With MSN MoneyCentral

Internet bank Net.B@nk a placement deal that includes favored positioning, targeted advertising and content integration on the MSN MoneyCentral personal finance service.

Under the terms of the one-year agreement, beginning Jan. 1, Net.B@nk will be one of three financial institutions to integrate content and receive branding and positioning throughout the MSN MoneyCentral "Banking & Bills" and "Saving & Spending" sections.

The sponsorship also includes featured positioning on the main home page and "Investor" sections.

Spending was not disclosed.

"This arrangement with Microsoft and MoneyCentral is a creative business partnership that offers Net.B@nk a long-term, multidimensional return," said NetB@nk CEO D.R. Grimes.

"Net.B@nk's comprehensive, featured exposure on MSN MoneyCentral will deliver our message to the site's five million visitors each month, who closely parallel the bank's own customers: Internet-savvy, college-educated, working professionals."

On the MoneyCentral site, Net.B@nk will be promoting its entire product line, including its high-interest free checking account, its high-yield money market and CD accounts, home equity lines of credit, home mortgage products, brokerage services and credit cards.

In a separate, but related arrangement, Net.B@nk will be among the first banks featured in a new service on MoneyCentral's "Banking & Bills" section, which will allow Net.B@nk customers to access account information directly through MSN MoneyCentral.