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Interiors Interactive Delivers Virtual Home Design Product

Interiors Interactive Inc. released "ii," an interactive merchandising and customization product for the furniture and home furnishings world.

ii represents a new wave in home design and furniture purchasing by allowing the customer to visualize, experiment and custom design a room direct from the browser, the company said.

The application lets a customer coordinate and decorating a room, then immediately see a photo-realistic room design. Customers can then e-mail their room to a spouse or friend to show off their room design.

"It is of paramount importance to make a user-friendly product that provides the consumer with an easy-to-follow experience," said Michelle Bourdelais, founder and chief executive officer of Interiors Interactive.

Drag-and-drop technology allows users to customize furniture styles, accessories, colors, fabrics, wood grains, fabric trims, and other options for a given room.

Consumers have the option of making their own selections with the "Choose Items" or they can use "Recommends" for a professionally-decorated room by a given vendor or Web site.

For example, consumers can view a fully decorated living room and click to change the brown leather to tan.

The customer chooses the item's angling and positioning, color, style, pattern and angle set in the room. The "Render" feature allows a photo version of the entire custom designed room. The application will be licensed to companies for channel Web based product applications.