Microsoft Launches One-Stop E-Commerce Destination
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The new site combines tools such as product finders and guides, a variety of merchants and products, and integration with the entire MSN network of Internet services.
Microsoft said the site was designed to "create a shopping experience that addresses a key unmet need of consumers: the ability to easily find and buy exactly what they are looking for."
Microsoft said it expects shoppers to broaden the range of purchases made online, expanding into categories like electronics, home furnishings and sports equipment.
"With MSN eShop, we've introduced a whole new shopping experience, bringing together all the information and resources people need to feel good about buying on the Web."
Product descriptions include images, prices, features and specifications that are searchable and comparable by consumers. Expert reviews and How-to-Buy guides provide shoppers with insight on potential purchases. Shoppers can go even compare warranties and return policies, Microsoft said.
MSN eShop-affiliated merchants at launch include 1-800-Flowers.com, Amazon.com, 800.COM, Eddie Bauer Online, Expedia.com, Garden.com, PETsMART.com, sears.com, ShopSports.com, Toysrus.com, Bolt.com, Ingredients.com, ToyTime.com and wine.com, among others.
MSN eShop is integrated across the entire MSN network through contextual merchandising and MSN Search integration.