Web Site Development Said to Be a $10 Billion Industry
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ActivMedia Research said its study of electronic commerce shows that Web site development has grown into a $10 billion industry, while revenues generated online may reach $95 billion in 1999 and are expected to reach $226 billion in 2000.
The average budgeted investment for e-commerce Web site development in 1999 across all Web sites (excluding ISPs) is about $37,000, the "Real Numbers Behind 'Net Profits" study found.
Media portal houses committed to spending the most, averaging $78,000. Business-to-consumer operations that sell exclusively through the Internet budgeted an average of $68,000.
Online growth is exploding, particularly among mid-range and smaller online operations, as companies gear up to meet anticipated demand, according to ActivMedia vice president of Research Harry Wolhandler.
"Typical growth rates for many mid-range players are even higher, and some companies will experience online revenue growth of over 2000. Naturally, e-commerce programs that see growth rates three to four times higher than average are going to budget more for Web site development in order to handle the expected future business."
The study also found that European Web sites committed to spending better than twice as much per site on development costs than what is to be spent in North America.
And Web sites anticipating profitability in two to five years had far higher development budgets than sites that were already profitable or expecting profitability in the near term.
The sixth wave update of the study is available for $2,995. ActivMedia Research conducts custom and syndicated research; clients include Andersen Consulting, Unisys, IBM, Intel, UPS and Visa.