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The Athlete's Foot Launches E-Commerce Effort

Athletic and leisure footwear company The Athlete's Foot launched an e-commerce site as an extension of its traditional retail stores.

The site provides "live" customer service representatives through real-time chat capabilities. Select athletic footwear can be viewed as 3-D images. And products bought online can be exchanged at any of The Athlete's Foot's 500 domestic stores.

The online store provides detailed information about athletic footwear, accessories and apparel, and features select products from the Millennium 2000 (M-2) Series, a collection of high-performance athletic shoes.

The Athlete's Foot said it plans to integrate e-commerce and traditional retail marketing initiatives. As part of the launch, the retailer is holding a sweepstakes for a Nissan Xterra sport utility vehicle.



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