Women.com Launches Online Boutique
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Women.com Networks Inc. rolled out She Gets Dressed, an apparel and accessories online marketing effort.
While Women.com currently sells products through over 60 e-commerce partners, She Gets Dressed represents its first direct online retail effort to consumers.
"We have built a highly scaleable transaction platform for She Gets Dressed that will give Women.com the opportunity to add additional e-commerce partners in the future, deepening our network even further," said Marleen McDaniel, chairman and CEO of Women.com.
She Gets Dressed offers a variety of designer brand names in an edited selection of products from designers like Max Studio, Suzan Briganti and Echo Scarves.
- She Needs: highlighting key wardrobe essentials, such as the button down stretch shirt and slim pants
- She Wants: featuring trends and wardrobe themes for the season, such as "urban utility" and "wild things"
- She Finds: a quick search for that special item in specific categories including accessories, foot-wear, tops and bottoms
"She Gets Dressed is designed from feedback we received from women about the way they like to shop," said Donna McDonald, vice president of e-commerce at Women.com.
Women.com is comprised of more than 90,000 pages of programming organized into 20 topical channels, including Fashion & Beauty; Horoscopes; Food; Sex & Romance; Health; Career & Money; Pregnancy; and Home.