RealTime IT News

Women.com Launches Online Boutique

Women.com Networks Inc. rolled out She Gets Dressed, an apparel and accessories online marketing effort.

While Women.com currently sells products through over 60 e-commerce partners, She Gets Dressed represents its first direct online retail effort to consumers.

"We have built a highly scaleable transaction platform for She Gets Dressed that will give Women.com the opportunity to add additional e-commerce partners in the future, deepening our network even further," said Marleen McDaniel, chairman and CEO of Women.com.

She Gets Dressed offers a variety of designer brand names in an edited selection of products from designers like Max Studio, Suzan Briganti and Echo Scarves.

The site includes three key areas:

  • She Needs: highlighting key wardrobe essentials, such as the button down stretch shirt and slim pants
  • She Wants: featuring trends and wardrobe themes for the season, such as "urban utility" and "wild things"
  • She Finds: a quick search for that special item in specific categories including accessories, foot-wear, tops and bottoms
The site also has an online fashion "retail therapist" to help build the perfect wardrobe. The "Style Shrink" appears throughout the She Gets Dressed boutique to offer insights and views about women and the latest fashion trends.

"She Gets Dressed is designed from feedback we received from women about the way they like to shop," said Donna McDonald, vice president of e-commerce at Women.com.

Women.com is comprised of more than 90,000 pages of programming organized into 20 topical channels, including Fashion & Beauty; Horoscopes; Food; Sex & Romance; Health; Career & Money; Pregnancy; and Home.