Ticketmaster Invests in ActiveUSA.com
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An online local participatory sports registration and reservation company, ActiveUSA.com will allow consumers to book online reservations for local and national events in as many as 60 different sporting categories through citysearch.com local portal city guide sites.
Under the terms of the agreement, Ticketmaster-CitySearch will take a significant minority stake in ActiveUSA.com. TMCS will also take a seat on ActiveUSA.com's new board of directors. ActiveUSA.com will gain TMCS as a distribution channel for its licensed content and both companies will integrate content into each other's sites.
The new ActiveUSA.com will offer information for over 50,000 events and online registration for more than 6,000 events nationwide, such as marathons and benefit walks and races.
"We believe the area of online participatory sports registration and reservations is a large and currently untapped market," said Dan Marriott, executive vice president of business development for Ticketmaster Online-CitySearch.
"The addition of ActiveUSA.com's event listings will help strengthen our position as the premier resource of online registration and reservation services."
Search and registration for ActiveUSA.com events through TMCS is scheduled to become available in the first quarter of 2000 as the RaceGate.com and ActiveUSA.com Web sites are integrated.