RealTime IT News

MyHome.com Signs Placement Deal with AOL

Home decor e-commerce site MyHome.com signed a multi-million dollar agreement with America Online for several gold tenant positions and one anchor tenant placement in the Shop@AOL marketplace.

MyHome.com will have an anchor tenancy in the Tabletop & Entertaining department, as well as gold tenancies in the Home Improvement, Housewares & Appliances and Home Furnishings departments of the Shop@AOL, AOL.com and Compuserve online shopping destinations.

MyHome.com also will be promoted through sponsorships on AOL, AOL.com and CompuServe and on the Oxygen.com and Realtor.com sites.

Spending specifics were not disclosed.

"MyHome.com is leveraging its relationship with AOL to position itself as the leader in this category," said Greg Canessa, director of online marketing at MyHome.com.

"This alliance enables us to reach a number of target audiences efficiently through AOL's family of sites, including women on Oxygen.com, affluent professionals via Compuserve, and prospective home buyers and couples through Realtor.com."