Ford and Bolt Align for Strategic Partnership
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Ford and Bolt Align for Strategic Partnership Ford Motor Co. is teaming up with teen destination operation Bolt Inc. to develop cars.bolt.com -- a soon-to-launch co-branded destination on the Bolt.com Web site.
Cars.bolt.com will provide Ford with information on the vehicular interests and needs of more than 3 million teens who visit Bolt.com daily. Financial arrangements were not disclosed.
"Ford recognizes the need to reach the next generation of drivers and the place to do that is online," said Dan Pelson, president and CEO of Bolt.
"Millions of teenagers reach driving age every year, and this relationship offers Ford the opportunity to connect with this emerging group at a critical stage."
Cars.bolt.com will provide personalized classified ads, an automotive dictionary, teen-targeted buyer guides and a Ford-branded design studio with a drag and drop graphical interface where new car designs can be submitted to Ford.
In addition, the site will contain an interactive driver's education seminar "Behind the Wheel" where Bolt.com users can prepare for securing their driver's licenses.
Throughout the course of the agreement, Ford will be able to take advantage of multi-layered market research studies provided by the Bolt Lab, the business intelligence division of Bolt.com.
The agreement also calls for Ford to provide content and services for the site, including coverage of NASCAR races, question and answer sessions with Ford engineers, and sponsorship of the Bolt summer road tour known as the "Power Trip."